Lexity has built an App Platform for Ecommerce. We also build Marketing Apps on this platform. Simple, Affordable, Effective Lexity apps will be simple and beautiful. We will hide all complexity from our customers - building technology, and deploying automation, to make this happen. Lexity apps will be affordable for every size business, particularly small businesses. Lexity apps will be effective in improving the bottom line - we will build apps that help merchants with customer acquisition, retention and monetization.