AirPR is a technology platform to increase PR performance with 2 unique product offerings: AirPR Marketplace matches technology companies and innovative brands with the top PR independents and small firms in the country. AirPR’s first-to-market measurement solution, Analyst, uses machine learning and proprietary technology to measure the ROI of PR in a unique and compelling way. The product analyzes digital media activities from traffic to conversion to projected and/or actual revenue in addition to a variety of factors about your brand.